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About Us

Shelly Purdy in studioToronto jewellery designer Shelly Purdy has branded unmistakable style with outstanding quality using Canadian diamonds, rose-cut diamonds, and coloured stones in gold, platinum, and sterling. Her collections and bespoke designs celebrate personal milestones—her Opulence commitment bands embody the love of a lifetime, her Achievement Rings symbolize a woman’s accomplishments. Personally invited to the opening of the Ekati diamond mine, Shelly is a prominent supporter of Canadian diamonds and is described as the “Diamond Diplomat” in a cover story by Canadian Diamonds Magazine. Her work is uniquely Canadian and internationally recognized as a winner of the Centurion Design Competition for her Vintage Opulence Collection. Shelly has been honoured with the De Beers Diamonds Today Award and was a featured designer in Rio Tinto's 'Diamonds with a Story' campaign, highlighting Canada's Diavik Diamond Mine. The exclusive designer for Maple Leaf Diamonds ™ ‘Seasons’ collection, Shelly celebrates all that is Canadian: the delicate buds of Spring, sparkling Summer lakes, earthy Autumn forest trails, and the beauty of Winter’s gently falling snow. Shelly designs and manufactures from her jewellery studio in the Toronto Beaches.