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About Us

Toronto jewellery designer Shelly Purdy brands unmistakable style with outstanding quality using Canadian diamonds, rose cut diamonds and coloured stones in gold, platinum and sterling. Her collections and bespoke designs celebrate personal milestones—her Opulence commitment bands embody the love of a lifetime, her Achievement Rings symbolize a woman’s accomplishments.

Personally invited to the opening of the Ekati diamond mine, Shelly is a prominent supporter of Canadian diamonds and is described as the “Diamond Diplomat” in a cover story by Canadian Diamonds Magazine. Her work is uniquely Canadian and internationally recognized. Most notably, she won the De Beers Diamonds Today Award and was a featured designer in Rio Tinto's 'Diamonds with a Story' campaign, highlighting Canada's Diavik Diamond Mine. Shelly is often in the media, including Breakfast Television, the Globe and Mail, ELLE Canada and she exhibited at the Royal Ontario Museum. On Canada AM, she showcased The Royals Collection. Inspired by the wedding of Prince William and Kate Middleton, the rings feature round brilliant cut, princess and marquise Canadian diamonds in crown settings.

The exclusive designer for Maple Leaf Diamonds ‘Seasons’ collection, Shelly celebrates all that is Canadian: the delicate buds of Spring, sparkling Summer lakes, earthy Autumn forest trails, and the beauty of Winter’s gently falling snow. Shelly designs and manufactures from her boutique jewellery studio in downtown Toronto’s Fashion District.