Original Designs. Unexpected Details. Made for Life.
Exclusively Designed by Shelly Purdy
Inspired by nature. Distinctly Canadian.
Exclusively Designed by Shelly Purdy
designed to be extraordinary
Exclusively Designed by Shelly Purdy
Award-Winning Fine Jewellery Since 1991
Canadian Fine Jewellery Inspired by your Stories.
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Our story
I Believe You Deserve Something Extraordinary.
Since 1991, I've poured my heart into creating original designs, thoughtfully considering every little detail to make something as special as the person wearing it. From my first sketch to the finished piece, my passion is creating beautiful jewellery that captures your spirit, something you'll love wearing today that will tell your story for generations.
~Shelly
WHAT OUR CLIENTS ARE SAYING
Shelly is that rare jeweller with beautiful creativity plus long professional experience. I love her excitement and customer service. She is the real deal.
Her attention to detail was amazing as we brainstormed together. I highly recommend Shelly Purdy for anyone wanting a passionate professional.
Shelly answered all my questions and put a rush on shipping so it arrived in time for our proposal trip. Simply amazing.
I design each piece to suit your style with expert guidance and exceptional value through Canadian diamonds, coloured gemstones, and lab-grown diamonds.
Book a personal Custom Design consultation
Collaborate with Shelly to design a custom piece specifically for you!
Shelly Purdy Fine Jewellery Collections
Why Shelly Purdy Fine Jewellery?
Why is your craftsmanship better?
We use the perfect balance of gold weight and reinforced diamond settings, creating pieces that resist bending and secure stones better than lightweight, commercial alternatives.
Are your Canadian diamonds ethically sourced?
Every diamond is hand-selected and comes with a verified certificate of origin, tracing its journey directly back to ethical mines in the Canadian North.
Do you offer resizing and maintenance?
We provide a complimentary first-year resizing service to ensure your ring fits perfectly, alongside direct-to-bench maintenance from our master goldsmith.