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IDEX Magazine: Made in Canada

May 26, 2014

International jewellery reporter Danielle Max interviews Shelly Purdy in the latest IDEX magazine. Read what makes Shelly’s designs uniquely Canadian, and how her passion for Canadian Diamonds is igniting the Canadian jewellery industry. Chosen by Rio Tinto – one of the most prestigious diamond mining companies in the world–to be one of eight internationally featured jewellers in their Diamonds with a Story, Shelly is recognized worldwide as representing Canada and ethically mined Canadian Diamonds.

Shelly Purdy
Shelly Purdy