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Diamonds with a Story

June 5, 2013

Just got back to the studio from a fantastic trip to Las Vegas where I was shown “The Royal” treatment as featured Canadian diamond designer in Rio Tinto's "Diamonds with a Story" campaign at the world’s most prestigious jewellery industry show JCK/Luxury at Mandalay Bay. Rio Tinto is a mega natural resource corporation who has stakes in many diamond mines including Diavik Diamond Mine in Canada and Argyle Mine in Australia. The Royals collection, displayed at the show is inspired by the royal wedding of William and Kate. The Royals consists of Round, Princess and Marquis Canadian Diamond centre stone engagement rings that uniquely fit with bands and Achievement Rings that interlock to create many fabulous sparkly stacks. I’ve spent many years behind the counter helping couples choose the perfect style and the versatility of these rings makes it so much fun and there is always a great reaction from my clients. There are literally endless variations to guarantee a look all your own.

Shelly Purdy
Shelly Purdy